Martha Says Bloggers are Not Experts :: Business

kim tomkat studio and martha stewart

The creative/crafting/baking/party blogging world is up in arms this morning about an excerpt from an interview with Martha Stewart on Bloomberg Television.

Martha stated:
“Who are those bloggers?  They’re not trained editors at Vogue Magazine.  Writing recipes that aren't tested, that aren't necessarily very good. Or are copies of everything that really good editors have created and done.  Bloggers create a popularity but they are not the experts.”

This makes me so sad.

I have been blogging for nearly five years and I have turned my little on-a-whim blog into a thriving business. Just as Martha started her empire by selling pies and writing a book, we all have to start somewhere. Since the days of planning my wedding (12 years ago) I became obsessed with Martha. Of course, I've always know it really isn't Martha coming up with all of those amazing ideas, it is the incredible, creative staff she surrounds herself with. But still, I love Martha. The creative business she has built has been my biggest inspiration.

tomkat studio at martha stewart

I feel like she just stabbed me in the heart.

My idol just told me I suck.

My idol just said I'm not expert and never will be.

My idol just broke my heart.

martha stewart entertaining book signed copy

I know I'm not the only one feeling this way. There is going to be a big backlash from the very large, very creative blogging community. The community that blogs about her ideas, shares them on Facebook, pins them to Pinterest, promotes her products (without pay), buys her books, and drives the majority of traffic to her website. We've looked up to her. We've spent hard earned money to visit her headquarters to hear her speak, with the smallest hope to shake her hand. We buy her books and products. We used to dream of making it on to her show. We idolize her and hope to achieve even a little piece of what she has in the creative world.

I am so disappointed.

Are you? 


  1. Dena 10/18/2013

    Funny thing is, yes, some of us are experts. I have two degrees one in business and the other in Interior Design. Have worked for two big named designers and am now on my own. So some of us are "experts" as she would call them. I have also worked with designers that were not "formally trained" and some of them have a better eye than quite a few designers that I know.

    I find it interesting that she sends her products to craft bloggers to test and review on their sites, all that free advertising for the cost of a few products.

    I always loved her, she was definitely an inspiration to me as well, but I quit taking her magazine years ago, because 85% of it is ads, so I was paying her to read about her advertisers. I have better places to spend my money.

    What a shame...................... I guess bloggers need to quit reviewing her products for her :)

    • Hope Ellington 10/21/2013

      Unbelievable. How dare she bite the hand that feeds her. She is rude & arrogant......& don't forget a law breaker!!!! She isn't an honest person & I believe she is the copy cat. She has run the gamut of her creativity & it isn't original anymore. THAT is why she attacked the bloogers. WE all can't write a book....but we can write & produce our blogs & be in this creative world. That is what she is worried about. The many more truly creative people out there that are much more creative & talented than she ever dreamed of being!!!!

  2. karis walker 10/18/2013

    Yea, disappointing! I mean.. Sure Ralph Lauren and Macy's are great companies..but even they started somewhere! Dont forget the little people Martha! Karis of The sunshine party studio.

  3. jennifer 10/18/2013

    This makes me sad. She is stabbing so many of her fans and customers right in the back.

    I hope she apologizes and see's how her negative comments hurt people.

  4. dina crowell 10/18/2013

    There is something so real and so refreshing that you spoke your true feelings about Martha's comment. I too am a blogger and I also feel as you do. Thank you for being so candid and sharing your feeling with us.

  5. Kathleen Mahlke 10/18/2013

    New and innovative ideas for entertaining, fun, creative parties, beautiful food presentation, and a wonderful camaraderie among successful women who balance motherhood and the their careers. Martha would have been more insightful if she hadn't shown such a shallow view of bloggers. Her reign is ending.

  6. annabella 10/19/2013

    I lost all respect for her when she broke the law and hurt so many people. Not once did she apologize to the stockholders that lost hard earned money following her because of who she is. I refuse to even buy one of her punches as I have this distaste for what she did to the general public.
    Her comment was her normal " I am the great one-you are lower than me!!!"

  7. Freda 10/19/2013

    She really opened her mouth and inserted her foot bit time. I think her brand is going to feel the pinch more and more if she is not careful. There has got to be someone out there with investors willing to stand behind one of you to compete on a larger scale with Martha Stewart, surely. Now is the time for a number of you to gather together and start a business, a larger business. Take the leap of faith. What do you say ladies. I am in my 60 and in no way a pro in the design business, but I think now is the time to strike while the iron is hot. It sure wouldn't hurt to work up a Privite Offering and sit down with some attorneys and investor types. I bet there have got to be some people who have worked for Martha too that have since left her company and some that would jump ship for a friendly workplace too. I mean she does rule with an iron fist, so I am told. Just saying.

  8. Jenna 10/20/2013

    Well said! She broke my hear,t too, and insulted the entire blogging community. Including those of us who have faithfully purchased and promoted her products. I felt compelled to write my own post on my blog this week, as well.

  9. caroline [the diy nurse] 10/21/2013

    Talk about shooting yourself in the foot! Bloggers are such a big part of the scene these days- and she just alienated herself bigtime. I can't say I'm surprised. Martha has always been a fan of Martha. And I've always edged away from her for that reason.

    And now I have an excuse to not buy her goods or support anything Martha. I honestly wonder when was the last time she came up with an original idea. She started out just like us and has come so far she cannot remember her humble roots. It's a shame that she cannot see the talent in us, that it is wasted on her.

    I cant say that my heart is broken. Maybe because I never idolized her. But I think she's made a horrible mistake by dismissing a large group of fantastically creative individuals who are directing the trendy winds at a quicker pace than magazines. I consider it motivation for all of us to be the next Martha. Because lets be honest, she's on her way out and obviously very out of touch.

  10. Beth of designPOST interiors 10/21/2013

    Funny how a little competition can shake even the most seasoned veteran. I am not sure what expertise she holds other than what she has learned throughout her years of trial and error....kind of like the same expertise bloggers have after years of the same. Someone's drinking the haterade :)

  11. Sarah @ 702 Park Project 10/21/2013

    How quickly she forgets where she started. What a shame.

  12. Tysgirl 10/21/2013

    What a slap in the face to all her fans, shame on her. If it makes you feel any better, when I (a very uncrafty person) need ideas or inspiration, I turn to bloggers for help...not Martha Stewart.

  13. isa 10/21/2013

    Truth of the matter is, Martha needs the world more now than we need her. There are so many creative people out there, who were inspired by her, and in the end she really showed that she doesn't care about anyone other than herself. Her businesses are hurting because of bloggers and she's resentful. Too bad she had to voice her opinion about this. She makes me does her "expert tested" food. Go away Martha........

  14. Janine Berryhill 10/21/2013

    Like I said on another site, I go to bloggers who are REAL moms doing REAL crafts and recipes. I never go to Martha's site or purchase her magazines and books anymore. It's quite obvious she's feeling a bit intimidated. You and along with so many other blogging moms are doing a GREAT job...don't let her hater-ation negatively affect you!

  15. Yaima 10/21/2013

    Well, I don't care what Martha says! You are an amazing blogger and everything you create is tasteful and amazing! Don't let anyone make you feel differently. Keep up your great work! There're plenty of us following your blog :)

  16. Kathryn Inouye 10/21/2013

    Martha had a beginning and a learning curve, as we all do when starting something new and are passionate about. I have a degree in Hospitality Management. Spent many years as a cake decorator for Haagan Dazs in their beginning days. I have taken cooking classes. I have also owned 2 restaurants. Yet, with all that experience, I am a great fan of many bloggers. I wish I had half their inspiration and creativity. It takes time, and more time, research and replies to build a relationship with their followers to be a good blogger. Plus money to build an a site that will appeal to people so they will look at their site and become a fan who will hopefully buy something to help keep their Blog going. Bogging is a cottage industry that anyone can do but only dedicated, creative people will be successful at. Martha should be proud of how many sites promote her. Unfortunately Martha is only seeing competition that will make her staff work harder, be the cutting edge, and get going on being even more creative because now by looking at many bloggers her competition has just become very hard to keep up with. I truly admire and enjoy seeing what ideas an unproffesional (Martha's words) can come up. Many times because they think outside the box. Don't be hurt by Martha, wear it as a badge of success that you have Martha on the run, and that she had to stoop so low as to critisize bloggers otherwise why say anything if not threatened.

  17. Kim barrett 10/22/2013

    Kim I'm with you on this! Martha is so wrong which also shows just how in the dark she is about blogs and the 1000's of talented brilliant women behind them. What a slap in the face. She should be supporting all us little gals out there instead she's tearing us down. You think you have an idea of someone and the type of person they are then they show you how wrong you are. The blogging world needs to give her a lesson or two what and who they are! Sad she put it out there but I'm sure that's what she believes and only touched on her true opinion of all us little people. stay calm and keep on Blogging! Kim your the best!

  18. Katarina 10/22/2013

    First I want to start by saying that the is a fantastic, entertaining and creative blog. With that said, I'm not surprised by Martha's comment, as I love the team and creativity that she is surrounded by, I personally do not see much as a role model on her.

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  20. Candace 11/24/2013

    I'm of the notion that there comes a time when we should throw in the white flag and let fresh, new, raving, talented, inspiring "experts" replace the old, outdated, has-been, lack of luster, and age-restricted 'want-to-be-experts' down the road! Will the real expert please stand up, and team!! I vote you as the real, transparent experts!! Excellent talent and blog!!

  21. Ordinary J 12/06/2013

    I recently just started Blogging. May be I come from a culture where criticism from our seniors are treasured and valued, I happen to agree with Martha. She is just speaking the truth. Your blog is extremely beautiful. But for every one of you talented blogger out there, there are hundreds of thousands of bloggers like me, who are no expert, who are not creative (at least no now). I don't feel insulted at all even Martha is talking about me. You don't have to feel stabbed because I am very sure Martha didn't say you were one of us. She did say there are some great Bloggers out there. She said that!!!! So you are one of those she admires. In my culture, there was always a saying, "Don't just take other people's tags and sit down on their seats." This means when someone is pointing out certain people doing certain bad things, don't identify yourself with those people because you aren't the one they talk about. You have a gorgeous blog, and Martha wasn't talking about people like you. It's true there are a lot of blogs out there that aren't very good. Mine is one of them. But I don't mind. If I feel I am good, I will never improve. I love Martha's honesty. This is the kind of teacher I always love, honest, always telling me the truth even when I suck. I will never learn to speak English if not for teachers like Martha.

  22. Linda 12/20/2013

    I too have been a Martha fan since I was a teen (I am now 48), but over the years have heard her comments not only against bloggers, but against other wonderful tv personalities that are also creative in their own ways. So sad that someone has to take others down to either make themselves feel better or show their true colors that they are intimidated that someone else is great at what they do. I wonder if she thinks she is the first to string popcorn for garland. That said, I still admire how she started and where she is now.

  23. sandra 01/15/2014

    Come on-from a professional standpoint, Martha is absolutely speaking the truth. Blogging is the equivalent of self-publishing and self-publishing does not make you an expert even if you make money doing it. If you are an expert, you can sell your book ideas to publishers and get your books published. Some bloggers are experts in this regard, but most are not. It is similar to the requirement of publishing research in peer-review journals.

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