Martha Says Bloggers are Not Experts :: Business

kim tomkat studio and martha stewart

The creative/crafting/baking/party blogging world is up in arms this morning about an excerpt from an interview with Martha Stewart on Bloomberg Television.

Martha stated:
“Who are those bloggers?  They’re not trained editors at Vogue Magazine.  Writing recipes that aren't tested, that aren't necessarily very good. Or are copies of everything that really good editors have created and done.  Bloggers create a popularity but they are not the experts.”

This makes me so sad.

I have been blogging for nearly five years and I have turned my little on-a-whim blog into a thriving business. Just as Martha started her empire by selling pies and writing a book, we all have to start somewhere. Since the days of planning my wedding (12 years ago) I became obsessed with Martha. Of course, I've always know it really isn't Martha coming up with all of those amazing ideas, it is the incredible, creative staff she surrounds herself with. But still, I love Martha. The creative business she has built has been my biggest inspiration.

tomkat studio at martha stewart

I feel like she just stabbed me in the heart.

My idol just told me I suck.

My idol just said I'm not expert and never will be.

My idol just broke my heart.

martha stewart entertaining book signed copy

I know I'm not the only one feeling this way. There is going to be a big backlash from the very large, very creative blogging community. The community that blogs about her ideas, shares them on Facebook, pins them to Pinterest, promotes her products (without pay), buys her books, and drives the majority of traffic to her website. We've looked up to her. We've spent hard earned money to visit her headquarters to hear her speak, with the smallest hope to shake her hand. We buy her books and products. We used to dream of making it on to her show. We idolize her and hope to achieve even a little piece of what she has in the creative world.

I am so disappointed.

Are you? 


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